To Proof or NOT to Proof

Is it necessary to proof and re-proof? In my opinion yes very much so. By proofing, even if it is a repeat order, both the client and the printer are safeguarded against any errors.
Over the years proofing and re-proofing has proved to be an essential part of producing what the client needs/wants.
Most clients have a busy schedule, and print becomes the last thing on their minds, even to the point that they sometimes do not remember what exactly they were supplied previously, meaning, that they may have wanted a change for next times product, or maybe they have had a phone number change. By re-proofing a previously printed job means that they will notice/remember that a change was to be made.
With regards to a new job, a proof is of paramount importance, yes, we the printers/designers do make errors, as we all do, no one is perfect.
Although sending a proof may add to the timescale it saves both the client and printer valuable time and money.

Happy proof reading.

Jason Giraffe